Our Views

5 Reasons Your Customer-Facing Employees Should Push Brand Over Products   Would you rather have the people who interact with your customers understand your products or...

Marketing has a Training Problem By Christopher Wallace, President, InnerView  Training is not a topic that most marketing or brand teams spend a lot of...

In 2018, consumers will spend half of their time interacting with online media, more than any other medium.  As the consumption has shifted more to...

Customer experience has become one of the hardest to define business concepts of  our time.   When CMOs from  25 of the largest and best-recognized brands...

A “brand” is a delicate concept.  Think about the elements that make up a brand – the visuals (logos, photos, commercials), the carefully chosen words that make up the story.  Brands are designed to be make...

There have been volumes written in recent years about the need for Marketing and Sales alignment in the B2B world. However, there is less buzz...