InnerView is excited to release the findings of a Brand Transfer Study they conducted in conjunction with the Massachusetts Bankers Association. The study centered on four Community Banks and the value proposition that sets these banks apart from the larger players in the industry. Read the full study here: MassBankers Brand Transfer Study Report (Oct. 2020) – InnerView
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Marketing to Your People
Effective marketing extends beyond customers—it encompasses anyone that represents the brand – employees, partners or dealers. Engaging and aligning your