InnerView is excited to release the findings of a Brand Transfer Study they conducted in conjunction with the Massachusetts Bankers Association. The study centered on four Community Banks and the value proposition that sets these banks apart from the larger players in the industry. Read the full study here: MassBankers Brand Transfer Study Report (Oct. 2020) – InnerView

Brands that Build Around Advice Will Win
Consumers asked for choice. They wanted options so they could select the products and services that serve their exact needs.