Forbes Agency Council Post: 4 Reasons To Expand Your Definition Of ‘Marketing’ In 2022

Chris promised to provide updates and learnings from his semester teaching at Villanova School of Business. Check out his latest Forbes article, inspired by his teaching experience.

The modern marketer faces a lot of challenges and expanding their role might seem daunting to some. However, Chris outlines four reasons why they should rethink the current model. Read the entire article here.

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Sales AI Tools

Using AI Tools as a Navigator, Not An Autopilot

AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

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Indianna University's Memorial Stadium

What Sales Teams Can Learn From the Hoosiers

Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.

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