Total Retail: Telling the Same Story is a Key Differentiator for Your Brand

Consumers have a world of choices these days. So brands have to compete for their business more than ever before. But unfortunately, too many companies struggle to share their message in a way that makes them stand out as the clear best choice in the market.

Consumers are looking for experiences that are personalized to them. In fact, the experience is one of the major factors people consider when deciding whether or not to make a purchase. Read the full article, written by Chris Wallace, here to learn more about how to create a memorable experience by telling the same story across your company.

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What Sales Teams Can Learn From the Hoosiers

Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.

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Top Sales Performance Themes of 2025

2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!

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