Marketers aren’t just selling products — they’re selling the story behind those products. But all too often, that story gets lost on its way from the marketing department to all of the other teams. Every single person, including the frontline teams that talk to customers each day, represents the brand. If those people don’t feel confident in the story they’re sharing, it can be detrimental. Read the full article here to learn more about building a consistent brand story.
Gaining Mindshare Among Frontline Employees: A Strategic Imperative
In the rapidly evolving landscape of modern business, the battle for mindshare has never been more critical or challenging. This