Chief Marketer: 5 Steps for Building a Consistent Brand Story

September 19, 2019

Marketers aren’t just selling products — they’re selling the story behind those products. But all too often, that story gets lost on its way from the marketing department to all of the other teams. Every single person, including the frontline teams that talk to customers each day, represents the brand. If those people don’t feel confident in the story they’re sharing, it can be detrimental. Read the full article here to learn more about building a consistent brand story.

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We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

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