It can be tough to get front-line employees to buy into brand messaging when you’re running one company. But that intensifies when two companies are merging. A merger has the potential to turn into a struggle to claim valuable turf, but these territorial disputes undermine what should be a time of unification. The best mergers aren’t about winning or losing; they’re an opportunity to form a new identity greater than the sum of its parts. Every party involved should work together to find a “third way”: a new set of principles that reflect the collective strength of the two companies. Read the full article here.
Transforming the Sales Process from a Necessary Evil to a Standout Experience
In consultative selling, the quality of sales interactions can make or break a customer’s decision to make a purchase. Having an intentionally designed process becomes a strategic asset and provides clarity and value for the customer.
