Chris Wallace Quoted in Inc.com Article

InnerView Co-Founder and President, Chris Wallace, was quoted in an October 21, 2018 article appearing on Inc.com entitled “3 Common Brand Messaging Mistakes — and the People Who are Making Them.”  The article, written by author and regular Inc.com contributor, Rhett Power, highlights challenges companies have in keeping their brand message in tact.  Keeping with InnerView’s focus, Chris discusses the role employees play in shaping customers’ perception of a brand.

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.