Every customer interaction is a reflection of a company’s brand. In a marketplace where companies can’t afford to take a single customer for granted, it’s critical that the story behind the brand is communicated accurately and consistently, in every opportunity. Do agents know what sets the brand they represent apart? Are they confident in telling the story? This four-part webinar series will explore ways to ensure contact centers are acting as marketing ambassadors and delivering the desired customer experience. Watch here
BTS Insights – The Value of Validating Your Marketing Message
All pharmaceutical products “work.” That is the first lesson we learned about pharma marketing when conducting a Brand Transfer Study
