Everyone told us that the pharmaceutical industry was different.
In some ways, it is. The dollars invested to develop products are huge. The regulations put real limits on the message and the selling process.
But a lot of things are the same as other industries. They invest a lot of money in their salespeople. There is often a disconnect between the corporate teams and field teams (but not always…spoiler alert).
Our latest P.O.V. case study video details what we uncovered by listening to a pharma salesforce comprised of 3 different teams across multiple business units.
The lesson? There’s always something to uncover! Listening is the first step to gaining alignment. Tune in as Chris Wallace, Diana Finley and Chris Martin help the story.
