Manufacturing’s footprint is shrinking, and competition is heightened. So manufacturers need to evolve their marketing approach and deliver a customer experience that stands out. But where do you begin? Internal brand management. Read the full article here to learn more about how to focus on internal brand management to build a story that ties your product value to your brand vision.
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I recently had the opportunity to co-host a session with HR leaders through the Philadelphia SHRM chapter to discuss how
Frontline employees serve as the face of the business, directly interacting with customers and handling essential operations. Their insights are
Effective marketing extends beyond customers—it encompasses anyone that represents the brand – employees, partners or dealers. Engaging and aligning your
