Supply & Demand Chain Executive: The Power of Storytelling Begins With Your Internal Customers

Manufacturers Need to Evolve Their Marketing Approach and Deliver a Customer Experience that Stands Out.

Manufacturing’s footprint is shrinking, and competition is heightened. So manufacturers need to evolve their marketing approach and deliver a customer experience that stands out. But where do you begin? Internal brand management. Read the full article here to learn more about how to focus on internal brand management to build a story that ties your product value to your brand vision.

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