Marketing To The ‘Hidden’ Decision Makers

Marketers are often singularly focused on the customer, the external audience. While another key audience remains overlooked – employees, the internal audience.

As Synchrony‘s latest research highlights, frontline representatives play a major role in the buying journey. In Chris Wallace‘s latest Forbes Agency Council article he encourages marketers to tap into skills they already use to influence the customer to reach the “hidden audience” inside their company.

Read the full piece here.

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