Marketers are often singularly focused on the customer, the external audience. While another key audience remains overlooked – employees, the internal audience.
As Synchrony‘s latest research highlights, frontline representatives play a major role in the buying journey. In Chris Wallace‘s latest Forbes Agency Council article he encourages marketers to tap into skills they already use to influence the customer to reach the “hidden audience” inside their company.
Read the full piece here.
We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.
2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!
InnerView shares five key lessons learned from helping a regional fiber broadband company boost sales performance. Learn how to instill a sales mindset, create a common language, coach leaders effectively, leverage local advantages, and overdeliver to customers.
Frontline sales leaders are the backbone of revenue performance, yet many lack the structure, skills, and tools to drive results. By sharpening role clarity, coaching, accountability, and tech use, companies can re-energize these leaders and unlock growth where it matters most.
