Marketers are often singularly focused on the customer, the external audience. While another key audience remains overlooked – employees, the internal audience.
As Synchrony‘s latest research highlights, frontline representatives play a major role in the buying journey. In Chris Wallace‘s latest Forbes Agency Council article he encourages marketers to tap into skills they already use to influence the customer to reach the “hidden audience” inside their company.
Read the full piece here.
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AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.
In consultative selling, the quality of sales interactions can make or break a customer’s decision to make a purchase. Having an intentionally designed process becomes a strategic asset and provides clarity and value for the customer.
Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.
