Marketers are often singularly focused on the customer, the external audience. While another key audience remains overlooked – employees, the internal audience.
As Synchrony‘s latest research highlights, frontline representatives play a major role in the buying journey. In Chris Wallace‘s latest Forbes Agency Council article he encourages marketers to tap into skills they already use to influence the customer to reach the “hidden audience” inside their company.
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Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.
2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!
InnerView shares five key lessons learned from helping a regional fiber broadband company boost sales performance. Learn how to instill a sales mindset, create a common language, coach leaders effectively, leverage local advantages, and overdeliver to customers.
