InnerView President, Chris Wallace, was published in Chief Marketer through their website chiefmarketer.com. The article is entitled “4 Fixes for the Disconnect Between Marketing and the Customer Experience” and can be found here.
BTS Insights – The Value of a “Before” and “After” Frontline Feedback Loop
Most launches don’t go perfectly the first time. Just ask Elon Musk. This is true for most companies as they