By 2020, the customer experience will likely overtake price and product as a key brand differentiator. In other words: People will care more about how a company treats them than what that company sells or its prices.As marketing leaders examine how their experiences nudge audiences to the point of purchase, they must look beyond their customers to the people who deliver those experiences: front-line employees.Unfortunately, most brands use outdated methods to engage those team members. Thankfully there are a few steps you can take to help your employees deliver the experiences that your customers expect.

Operating vs. Optimizing: The Difference Between a Sales Team That Survives and One That Thrives
Most sales teams operate. Few truly optimize. At first glance, these might sound like similar ideas: both involve engaging with