By 2020, the customer experience will likely overtake price and product as a key brand differentiator. In other words: People will care more about how a company treats them than what that company sells or its prices.As marketing leaders examine how their experiences nudge audiences to the point of purchase, they must look beyond their customers to the people who deliver those experiences: front-line employees.Unfortunately, most brands use outdated methods to engage those team members. Thankfully there are a few steps you can take to help your employees deliver the experiences that your customers expect.
Rethinking Sales Innovation: How Curiosity Can Drive Results
As I wrapped up the spring semester with my MBA students, I challenged them to look at growth within their
