It’s not easy to be a “brand” in the flooring industry. The product goes from the manufacturer to the retailers, and somewhere along the way, the brand story gets lost. So how can flooring brands and retailers work together to provide a great customer experience? Read the full article written by our President, Chris Wallace, here.
This article first appeared in NAFCD’s publication, Hub & Spoke, on July 13, 2020. All marketing and branding professionals have