It’s not easy to be a “brand” in the flooring industry. The product goes from the manufacturer to the retailers, and somewhere along the way, the brand story gets lost. So how can flooring brands and retailers work together to provide a great customer experience? Read the full article written by our President, Chris Wallace, here.

Turning Strong Interest into Sales Results: 4 Takeaways from IBS/KBIS 2025
Last week, my colleagues and I attended the International Builders’ Show (IBS), hosted by NAHB, alongside the Kitchen and Bath