It’s not easy to be a “brand” in the flooring industry. The product goes from the manufacturer to the retailers, and somewhere along the way, the brand story gets lost. So how can flooring brands and retailers work together to provide a great customer experience? Read the full article written by our President, Chris Wallace, here.
Silos in a Customer-Centric World
The concept of “silos” has become somewhat of a punchline in today’s corporate world. I commonly hear phrases like, “That’s
