It’s not easy to be a “brand” in the flooring industry. The product goes from the manufacturer to the retailers, and somewhere along the way, the brand story gets lost. So how can flooring brands and retailers work together to provide a great customer experience? Read the full article written by our President, Chris Wallace, here.
Brands that Build Around Advice Will Win
Consumers asked for choice. They wanted options so they could select the products and services that serve their exact needs.