It’s not easy to be a “brand” in the flooring industry. The product goes from the manufacturer to the retailers, and somewhere along the way, the brand story gets lost. So how can flooring brands and retailers work together to provide a great customer experience? Read the full article written by our President, Chris Wallace, here.
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Floor Covering News: Creating a Great Brand Experience by Chris Wallace
- September 19, 2019
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InnerView Group is a brand consultancy firm that enables B2C companies to deliver their brand and product messages more effectively and consistently. By creating a sense of belief, confidence and pride among internal customer-facing audiences, InnerView partners experience improved conversion, better customer satisfaction and accelerated revenue.
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