It’s not easy to be a “brand” in the flooring industry. The product goes from the manufacturer to the retailers, and somewhere along the way, the brand story gets lost. So how can flooring brands and retailers work together to provide a great customer experience? Read the full article written by our President, Chris Wallace, here.

Know all the Players on Your Brand’s Team
Know all the Players on Your Brand’s Team Another NFL season comes and goes, and the result seems the same.