InnerView Partners with the NBMDA & NAFCD

InnerView is excited to announce a partnership with the North American Building Material Distribution Association (NBMDA) and North American Association of Floor Covering Distributors (NAFCD). To kick things off, Chris Wallace was interviewed by the NAFCD’s Hub & Spoke and NBMDA’s Channel Connection publications to offer some insights of how we plan to help in the coming months – it starts and ends with customer experience!

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

Top Sales Performance Themes of 2025

2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!

Read More >>

Driving Sales Performance Through Frontline Leaders

Frontline sales leaders are the backbone of revenue performance, yet many lack the structure, skills, and tools to drive results. By sharpening role clarity, coaching, accountability, and tech use, companies can re-energize these leaders and unlock growth where it matters most.

Read More >>