InnerView is excited to announce a partnership with the North American Building Material Distribution Association (NBMDA) and North American Association of Floor Covering Distributors (NAFCD). To kick things off, Chris Wallace was interviewed by the NAFCD’s Hub & Spoke and NBMDA’s Channel Connection publications to offer some insights of how we plan to help in the coming months – it starts and ends with customer experience!

Using AI Tools as a Navigator, Not An Autopilot
AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

