InnerView Partners with the NBMDA & NAFCD

InnerView is excited to announce a partnership with the North American Building Material Distribution Association (NBMDA) and North American Association of Floor Covering Distributors (NAFCD). To kick things off, Chris Wallace was interviewed by the NAFCD’s Hub & Spoke and NBMDA’s Channel Connection publications to offer some insights of how we plan to help in the coming months – it starts and ends with customer experience!

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We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

Sales AI Tools

Using AI Tools as a Navigator, Not An Autopilot

AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

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Indianna University's Memorial Stadium

What Sales Teams Can Learn From the Hoosiers

Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.

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