InnerView and FocusVision Announce Research Partnership

Companies will conduct joint study to help Marketing Executives better understand how Brand Dilution impacts Customer Engagement and Go-to-Market Strategy

March 14, 2019, Philadelphia, PA – InnerView Group, a strategic marketing firm that helps companies deliver compelling brand messages to their customer-facing people and partners, today announced that it has partnered with FocusVision to conduct research that highlights some common challenges faced by executive-level marketers.

The joint study will explore:
• How much customer research is influencing brand and marketing message development.
• How marketers perceive a variety of issues pertaining to alignment between sales and marketing.
• How this misalignment may have an impact on customer experience and how it impacts consumer’ relationships with a brand.

Click HERE to view the full release.

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.