InnerView and FocusVision Announce Research Partnership

Mar 14, 2019

Companies will conduct joint study to help Marketing Executives better understand how Brand Dilution impacts Customer Engagement and Go-to-Market Strategy

March 14, 2019, Philadelphia, PA – InnerView Group, a strategic marketing firm that helps companies deliver compelling brand messages to their customer-facing people and partners, today announced that it has partnered with FocusVision to conduct research that highlights some common challenges faced by executive-level marketers.

The joint study will explore:
• How much customer research is influencing brand and marketing message development.
• How marketers perceive a variety of issues pertaining to alignment between sales and marketing.
• How this misalignment may have an impact on customer experience and how it impacts consumer’ relationships with a brand.

Click HERE to view the full release.

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