Companies will conduct joint study to help Marketing Executives better understand how Brand Dilution impacts Customer Engagement and Go-to-Market Strategy
March 14, 2019, Philadelphia, PA – InnerView Group, a strategic marketing firm that helps companies deliver compelling brand messages to their customer-facing people and partners, today announced that it has partnered with FocusVision to conduct research that highlights some common challenges faced by executive-level marketers.
The joint study will explore:
• How much customer research is influencing brand and marketing message development.
• How marketers perceive a variety of issues pertaining to alignment between sales and marketing.
• How this misalignment may have an impact on customer experience and how it impacts consumer’ relationships with a brand.