The idea of brand alignment has reached a tipping point. More marketers are realizing that everyone in the organization needs to “act the brand” and “walk the talk” if their marketing efforts are to succeed long-term. Achieving this brand love requires wooing your internal customers—your employees—just as thoughtfully as you do your external ones.
Read the full article here to learn about five ways you can achieve brand alignment in your organization.
We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.
2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!
InnerView shares five key lessons learned from helping a regional fiber broadband company boost sales performance. Learn how to instill a sales mindset, create a common language, coach leaders effectively, leverage local advantages, and overdeliver to customers.
Frontline sales leaders are the backbone of revenue performance, yet many lack the structure, skills, and tools to drive results. By sharpening role clarity, coaching, accountability, and tech use, companies can re-energize these leaders and unlock growth where it matters most.
