Forbes Agency Council Post: 4 Reasons To Expand Your Definition Of ‘Marketing’ In 2022

Chris promised to provide updates and learnings from his semester teaching at Villanova School of Business. Check out his latest Forbes article, inspired by his teaching experience.

The modern marketer faces a lot of challenges and expanding their role might seem daunting to some. However, Chris outlines four reasons why they should rethink the current model. Read the entire article here.

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What Sales Teams Can Learn From the Hoosiers

Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.

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Top Sales Performance Themes of 2025

2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!

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