Forbes Agency Council Post: 4 Reasons To Expand Your Definition Of ‘Marketing’ In 2022

Chris promised to provide updates and learnings from his semester teaching at Villanova School of Business. Check out his latest Forbes article, inspired by his teaching experience.

The modern marketer faces a lot of challenges and expanding their role might seem daunting to some. However, Chris outlines four reasons why they should rethink the current model. Read the entire article here.

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

Driving Sales Performance Through Frontline Leaders

Frontline sales leaders are the backbone of revenue performance, yet many lack the structure, skills, and tools to drive results. By sharpening role clarity, coaching, accountability, and tech use, companies can re-energize these leaders and unlock growth where it matters most.

Read More >>