Storytelling, in marketing, is very important. Whether you’re selling a product or establishing a brand, storytelling is an essential component. In the following Forbes article, Chris Wallace, is one of 14 expert panel contributors to share their lessons on how to approach storytelling. Read the full piece here.

Using AI Tools as a Navigator, Not An Autopilot
AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

