InnerView Co-Founder and President, Chris Wallace, was quoted in an December 27, 2018 article appearing on Forbes.com entitled “Leaders Should Do These 3 Things To Boost Employee Engagement.” In this timely article, Serenity Gibbons, discusses an important topic for all companies getting ready to kick of 2019 initiatives with their teams. Keeping with InnerView’s core mission, Chris discusses why brands should market new initiatives to employees the same way they market to customers.
Most launches don’t go perfectly the first time. Just ask Elon Musk. This is true for most companies as they