InnerView Co-Founder and President, Chris Wallace, was quoted in an December 27, 2018 article appearing on Forbes.com entitled “Leaders Should Do These 3 Things To Boost Employee Engagement.” In this timely article, Serenity Gibbons, discusses an important topic for all companies getting ready to kick of 2019 initiatives with their teams. Keeping with InnerView’s core mission, Chris discusses why brands should market new initiatives to employees the same way they market to customers.
Brands that Build Around Advice Will Win
Consumers asked for choice. They wanted options so they could select the products and services that serve their exact needs.