What story should distributors be telling? Suppliers and distributors need to work closely together if these brand stories are going to be effective. In his article in NAFCD’s Hub & Spoke, Chris Wallace shares his thoughts on building your brand message throughout your distribution model. Read the full piece here.
Driving Sales Performance Through Frontline Leaders
Frontline sales leaders are the backbone of revenue performance, yet many lack the structure, skills, and tools to drive results. By sharpening role clarity, coaching, accountability, and tech use, companies can re-energize these leaders and unlock growth where it matters most.
