What story should distributors be telling? Suppliers and distributors need to work closely together if these brand stories are going to be effective. In his article in NAFCD’s Hub & Spoke, Chris Wallace shares his thoughts on building your brand message throughout your distribution model. Read the full piece here.
Operating vs. Optimizing: The Difference Between a Sales Team That Survives and One That Thrives
Most sales teams operate. Few truly optimize. At first glance, these might sound like similar ideas: both involve engaging with
