What story should distributors be telling? Suppliers and distributors need to work closely together if these brand stories are going to be effective. In his article in NAFCD’s Hub & Spoke, Chris Wallace shares his thoughts on building your brand message throughout your distribution model. Read the full piece here.

AI Isn’t Replacing the Salesperson, It’s Finally Supporting Them
AI Isn’t Replacing the Salesperson, It’s Finally Supporting Them For decades, field sales teams have operated behind a curtain —