Hub & Spoke: Bridging Your Brand Message Through the Distribution Model

What story should distributors be telling? Suppliers and distributors need to work closely together if these brand stories are going to be effective. In his article in NAFCD’s Hub & Spoke, Chris Wallace shares his thoughts on building your brand message throughout your distribution model. Read the full piece here.

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We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

Top Sales Performance Themes of 2025

2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!

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Driving Sales Performance Through Frontline Leaders

Frontline sales leaders are the backbone of revenue performance, yet many lack the structure, skills, and tools to drive results. By sharpening role clarity, coaching, accountability, and tech use, companies can re-energize these leaders and unlock growth where it matters most.

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