What story should distributors be telling? Suppliers and distributors need to work closely together if these brand stories are going to be effective. In his article in NAFCD’s Hub & Spoke, Chris Wallace shares his thoughts on building your brand message throughout your distribution model. Read the full piece here.
Why Every Sales Team Needs a Defined Playbook (Even the Talented Ones)
A well-crafted sales playbook gives even the best teams the clarity, structure, and confidence they need to deliver consistent results.
