Customer Experience has quickly risen to the top of everyone’s priority list in 2020. In his recent article in NBMDA’s Channel Connection, Chris Wallace shares his thoughts on why distributors need to take an active role in the modern experience and steps they can take to impact the customer journey. Read the full piece here.

Why Every Sales Team Needs a Defined Playbook (Even the Talented Ones)
A well-crafted sales playbook gives even the best teams the clarity, structure, and confidence they need to deliver consistent results.