AdAge: Ensuring That Your Customer Experience Lives Up To Your Brand Promise

Marketers don’t just sell products; they sell relationships. Of course, the product or service is a component of that relationship, but companies can’t solely rely on what they produce in order to remain on good terms with customers.

By using a small part of your marketing budget to ensure customer experiences match brand promises, you can hedge your bets and increase the effectiveness of your campaigns in one shot. Read the full article here to learn more about “marketing insurance” and why your company needs it.

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