There’s a reason you know when you walk into a Starbucks. From the furniture to the music, the establishment has a distinct atmosphere. But more than that, the people who work at Starbucks make a huge difference because they understand how their roles fit into the larger customer experience. You don’t often get that at a bank. In fact, most banks are so similar that customers can’t distinguish one from another. It doesn’t have to be this way. You can break the mold and set your bank up for success with internal branding. Click here to learn how.