The Financial Brand: How Internal Brand Alignment Amplifies CX in Banking

Brand Alignment & Banks

Banking has grown more convenient over the past few decades, but digital tools can’t replace relationships — and banks are learning this the hard way. Though more people are primarily accessing their bank accounts through mobile apps or websites, almost a quarter of consumers still visit a teller more often than their bank’s website. The need for a personal touch in the banking customer experience hasn’t evaporated. So how can banks close the gap between digital and personal and deliver an experience built on both? Read on to learn more