Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. Chris Wallace, interviewed by John Golden, talks aligning your brand and product stories in this expert sales interview.
Do your frontline teams deliver your customer experience with confidence? That might seem like one question, but it is actually