In a perfect world, rapidly rolling out new products would be a great way to drive revenue. But the world is rarely perfect. In reality, too much speed ends up being more of a problem for brands than a strategy for success.
Representatives need to be able to put new offerings into the context of their day-to-day customer interactions. Read the full Target Marketing article here to learn about four ways you can bring your reps up to speed and help them be effective brand advocates as your products and services evolve.