InnerView President and Co-Founder, Chris Wallace, was featured in an article appearing on Entrepreneur.com this morning entitled “Navigating Business Partnerships as an Entrepreneur.” In the article, written by Tiffany Delmore, Chris speaks to how a merger or acquisition has the potential to turn into a struggle to claim valuable turf, but these territorial disputes undermine what should be a time of unification. The best mergers aren’t about winning or losing; they’re an opportunity to form a new identity greater than the sum of its parts. Every party involved should work together to find a “third way”: a new set of principles that reflect the collective strength of the two companies
Arm Them With Your Brand Vision
According to our “Brand Dilution” study, more than half of companies are introducing products every quarter — at least. As
