InnerView President and Co-Founder, Chris Wallace, was featured in an article appearing on Entrepreneur.com this morning entitled “Navigating Business Partnerships as an Entrepreneur.” In the article, written by Tiffany Delmore, Chris speaks to how a merger or acquisition has the potential to turn into a struggle to claim valuable turf, but these territorial disputes undermine what should be a time of unification. The best mergers aren’t about winning or losing; they’re an opportunity to form a new identity greater than the sum of its parts. Every party involved should work together to find a “third way”: a new set of principles that reflect the collective strength of the two companies
Measuring the Gap Between Marketing and Sales
Who doesn’t love a 20% off sale? That is enough to feel like you are really getting a deal. It
