Chris Wallace recently sat down with Julian Roberts, host of the Helping Organisations Thrive Podcast, to discuss why InnerView is more focused on what frontline employees believe versus what they know. In fact, we specifically created our Brand Transfer Study to help organizations measure it!
An organizations investment in aligning everyone around their brand and product messaging will give employees confidence and help them deliver an experience that far surpasses reciting facts without passion. And by engaging you turn the knowledge of the ‘brand’ into what they believe, and belief has immense power to create growth in sales, creativity and productivity.
Watch the full interview on YouTube: