Storytelling, in marketing, is very important. Whether you’re selling a product or establishing a brand, storytelling is an essential component. In the following Forbes article, Chris Wallace, is one of 14 expert panel contributors to share their lessons on how to approach storytelling. Read the full piece here.

Operating vs. Optimizing: The Difference Between a Sales Team That Survives and One That Thrives
Most sales teams operate. Few truly optimize. At first glance, these might sound like similar ideas: both involve engaging with