Does your brand promise match your customer experience? Listen in to this installment of the Digital Marketing Masters Podcast with Matt Rouse to learn how InnerView makes sure these two things are as closely aligned as they can be. Chris and Matt discuss why Customer Experience should live inside the marketing department; how experience is going to set you apart from your competitors and help you grow; suggested tactics for engaging your frontline representatives to help them deliver an experience that matches your brand promise as well as thinking about service and experiences that would have been better before the pandemic.
Listen to the full episode here.