InnerView Co-Founder and President, Chris Wallace, was recently published on Marketo through their blog on marketo.com. Over half of marketing executives believe their brand message is diluted by the time it reaches customers. When companies don’t prioritize internal brand awareness, their marketing efforts make promises that front-line employees don’t keep. And when customers’ expectations aren’t met, conversion rates and customer satisfaction plummet. That’s why companies need to prioritize internal brand awareness. Read the full article here.
BTS Insights – The Value of a “Before” and “After” Frontline Feedback Loop
Most launches don’t go perfectly the first time. Just ask Elon Musk. This is true for most companies as they