InnerView Co-Founder and President, Chris Wallace, was recently published on Marketo through their blog on marketo.com. Over half of marketing executives believe their brand message is diluted by the time it reaches customers. When companies don’t prioritize internal brand awareness, their marketing efforts make promises that front-line employees don’t keep. And when customers’ expectations aren’t met, conversion rates and customer satisfaction plummet. That’s why companies need to prioritize internal brand awareness. Read the full article here.
Silos in a Customer-Centric World
The concept of “silos” has become somewhat of a punchline in today’s corporate world. I commonly hear phrases like, “That’s
