Making sure a brand story is clearly defined for every employee is no game. At least, it shouldn’t be.
But according to a joint study by InnerView and FocusVision, marketing teams are losing control of their brand messages the minute they start sharing them with other internal teams. That’s a serious problem.
Something has to change. Read the full article here to learn how.
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The world’s best brands all have one thing in common. Passion. Their customers are passionate about their products and services.
I recently had a conversation with a very sharp CEO named Gustavo Lemos. Gustavo leads the team at Mediar Solutions,
The concept of “silos” has become somewhat of a punchline in today’s corporate world. I commonly hear phrases like, “That’s
