Making sure a brand story is clearly defined for every employee is no game. At least, it shouldn’t be.
But according to a joint study by InnerView and FocusVision, marketing teams are losing control of their brand messages the minute they start sharing them with other internal teams. That’s a serious problem.
Something has to change. Read the full article here to learn how.
We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.
All pharmaceutical products “work.” That is the first lesson we learned about pharma marketing when conducting a Brand Transfer Study
BTS Insights – A new perspective on a Brand’s Evolution Manufacturing companies don’t own the customer relationship. They entrust their
Who doesn’t love a 20% off sale? That is enough to feel like you are really getting a deal. It