Making sure a brand story is clearly defined for every employee is no game. At least, it shouldn’t be.
But according to a joint study by InnerView and FocusVision, marketing teams are losing control of their brand messages the minute they start sharing them with other internal teams. That’s a serious problem.
Something has to change. Read the full article here to learn how.
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Know all the Players on Your Brand’s Team Another NFL season comes and goes, and the result seems the same.
Do your frontline teams deliver your customer experience with confidence? That might seem like one question, but it is actually
As originally published on LinkedIn Pulse This is the third part in the “Experience Chain” series (article #1, article #2). The