Making sure a brand story is clearly defined for every employee is no game. At least, it shouldn’t be.
But according to a joint study by InnerView and FocusVision, marketing teams are losing control of their brand messages the minute they start sharing them with other internal teams. That’s a serious problem.
Something has to change. Read the full article here to learn how.
We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.
As originally published on LinkedIn Pulse It is time to replace the value chain with an experience chain. That is
This article first appeared in NBMDA’s publication, Channel Connection, on October 13, 2020. The age of customer experience has officially
There are a plenty of industries and brands having a good year. No really. For every airline or hotel chain