Making sure a brand story is clearly defined for every employee is no game. At least, it shouldn’t be.
But according to a joint study by InnerView and FocusVision, marketing teams are losing control of their brand messages the minute they start sharing them with other internal teams. That’s a serious problem.
Something has to change. Read the full article here to learn how.
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This article first appeared in NAFCD’s publication, Hub & Spoke, on July 13, 2020. All marketing and branding professionals have
Your employees are the best billboards you have. They are the best ambassadors for what your brand represents. This has
Toward the end of last year, we shared an article talking about all the ways your brand would change in