Making sure a brand story is clearly defined for every employee is no game. At least, it shouldn’t be.
But according to a joint study by InnerView and FocusVision, marketing teams are losing control of their brand messages the minute they start sharing them with other internal teams. That’s a serious problem.
Something has to change. Read the full article here to learn how.
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In our last post, we focused on how things would change for your brand in 2020. Now the time is
Your brand is guaranteed to go through changes in 2020. You’re probably already working on some of those changes now.