InnerView President, Chris Wallace, was recently announced as one of the speakers at the upcoming 2019 WA Annual Meeting. In his session titled, What’s the Wallcovering Story?: Aligning on the Industry’s Unique Value and Equipping Stakeholders to Tell It, Chris will focus on key aspects of the segment’s story – design and customization, environmental issues, and price competition (materials and installation), – and how to ensure the industry’s stance is clear for the stakeholders who represent the industry every day. To learn more about the event, click here.
This article first appeared in NAFCD’s publication, Hub & Spoke, on July 13, 2020. All marketing and branding professionals have