InnerView President, Chris Wallace, was recently announced as one of the speakers at the upcoming 2019 WA Annual Meeting. In his session titled, What’s the Wallcovering Story?: Aligning on the Industry’s Unique Value and Equipping Stakeholders to Tell It, Chris will focus on key aspects of the segment’s story – design and customization, environmental issues, and price competition (materials and installation), – and how to ensure the industry’s stance is clear for the stakeholders who represent the industry every day. To learn more about the event, click here.
3 Ways to Modernize Your Consultative Selling Approach
Consultative selling is a concept that has been around for decades. At its core, it’s about understanding what customers need
