Chris Wallace, President & Co-Founder of InnerView Group, published on Business.com.

Brand dilution is taking companies by storm. It occurs when a brand story travels from the marketing department where it was created to other internal teams and loses its original meaning and impact. When messages become a shadow of what they were before ever reaching customers, they damage a brand more than build it up.

Read the full article here to learn about four ways you can combat the cost of brand dilution.