Companies will collaborate to build programs and tools that help banks activate their unique brand promise internally, resulting in a better customer experience and improved profitability
Philadelphia, PA – InnerView Group, a marketing consultancy that specializes in brand alignment, today announced a strategic alliance with Third Act Sales Consulting, a sales strategy firm with more than 25 years of experience in the banking sector. The InnerView team will work with Third Act principal, Ned Miller, to help banks and other financial institutions improve alignment between their brand and marketing strategies and their sales and service representatives who interact with customers daily.
“InnerView and Third Act Sales Consulting share a common passion – helping employees at the front lines deliver the best customer experience they possibly can,” Christopher Wallace, President at InnerView Group, shared. “By partnering with Ned Miller, whom we have grown to respect tremendously over the years, we will be able to bring that passion to the banking community and offer a level of expertise and innovation that will help financial brands serve the modern customer.”