Brand Alignment for Manufacturers

At InnerView:

We Activate Your Brand Internally.

  • Retailer Partners
  • Distributors
  • Sales Teams

It’s not enough just to get your brand story out to your customers. You need the people and partners who represent your brand to believe in that story, too. That’s where we come in. Our approach helps your reps build belief, confidence, and pride in your brand and products. That translates into better performance and a more consistent customer experience.

Where We Start

We use our proprietary tool, the Brand Transfer Score™, to understand exactly where and how much your message is breaking down across the organization

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And Then We:

Customize The Message Strategy

We take our data and turn your brand story into relevant messages and actions that fit into the daily routines of each customer-facing role.


Develop Cutting-Edge Content

We run internal marketing campaigns to win your reps’ hearts and minds. Training is out! Podcasts, virtual-reality and peer-to-peer interaction are in!


Activate Your Front Lines

Content is not enough. We get in the trenches with your team so they can experience your brand story in new ways.

Client Spotlight:

The Problem

“I need to see results quickly after product/service launch.”

The Solution

  • Conducted Brand Transfer Study to identify gaps around the services
  • Rebuilt existing sales tools with refined messaging
  • Created Conversation Guide to clarify roles and expectations in selling process
  • Hosted sales team “huddles” to foster peer interaction and build confidence

The Results

0 x

Increase in product sales at dealer convention

0 %

Dealer Growth in preffered status category (additional sales and product mix)

The Testimonial